Ken Schafer of One Degree has been on fire this week. Here are two tales of internet marketing gone horribly wrong. Well worth a look:
This one made me laugh (and comment):
Bell Canada’s Super (Botch?) Campaign
http://www.onedegree.ca/2006/02/06/gordonandfrankca
This one makes me sad:
Black-hat SEO Earns BMW.de PageRank Zero
http://www.onedegree.ca/2006/02/07/blackhat-seo-earns-bmwde-pagerank-zero
Michael McDerment 