Did I mention we are going to murder our brand?
Here is an exert from a post that will be heading to the Brand Murder RSS feed in about one hour’s time:
Here is our first in a series of podcasts that will accompany the brand murder mystery.
Click here to download the podcast (episode 1).
You can Digg Brand Murder here.
You can bookmark Brand Murder in del.icio.us here.
I think these podcasts will be interesting because they will constitute a live record of a very organic campaign. The campaign is founded in sound business principles which we will share in the podcasts. Things like, “why are you doing this?” Answer: “re-branding is costly on a number of levels. We’re trying to mitigate those costs”. The podcasts will also include:
– an account of our progress (we spoke to a reporter Wednesday)
– the legal issues surrounding online contests
– the tools we use to create and track the campaign so you can try it – or at least understand it
… and of course, much much more.
We will keep them brief and I think there will be some useful hype such as, a strategic approach to selecting a new name and how we did it.
Quick Contest leaders Update
We hope you Stay Tuned for more!
Hope you’ll join us.