You can Digg Brand Murder here.

You can bookmark Brand Murder in del.icio.us here.

I think these podcasts will be interesting because they will constitute a live record of a very organic campaign. The campaign is founded in sound business principles which we will share in the podcasts. Things like, “why are you doing this?” Answer: “re-branding is costly on a number of levels. We’re trying to mitigate those costs”. The podcasts will also include:

– an account of our progress (we spoke to a reporter Wednesday)
– the legal issues surrounding online contests
– the tools we use to create and track the campaign so you can try it – or at least understand it

… and of course, much much more.

We will keep them brief and I think there will be some useful hype such as, a strategic approach to selecting a new name and how we did it.

Quick Contest leaders Update

http://www.coudal.com is in the lead for the most referral traffic, but we were just Digged.

We hope you Stay Tuned for more!