What is social software? It’s software that deepens relationships between human beings – at least that is my take.
I started thinking about this last night because of a conversation I had with a FreshBooks user. He has a design studio and I was interviewing him as part of our on-going client outreach initiative.
I told him that we are going to socialize our timesheet. He said, “Socialize your Timesheet?…Like put tags on it?”
Social software is not tags [you can go here to see some reasons why I think tags suck]. Tags facilitate a relationship, but hey do not deepen it. Presently, FreshBooks does an excellent job of facilitating relationships and streamlining billing and time tracking. When we socialize our timesheet we are going to embark on a new era whereby we help people work and communicate like people, not like users of software. We’re excited.
Go here if you want to learn more about how we are going to socialize something as mundane as a timesheet.